Skill · Marketing
Conversion tracking audit
Checks that your forms, calls and bookings are still being recorded, and changes nothing.
Used by: Analytics Setup Agent, Google Ads Agent, Media Buyer (Website & Digital, Marketing)
Used by
Agent skills
A skill is one task an agent knows how to do from start to finish, like checking your conversion tracking or cleaning up search terms. Agents use them when you ask, and stop for your OK where it matters.
Marketing
Sales
Operations
Finance
Skill · Marketing
Checks that your forms, calls and bookings are still being recorded, and changes nothing.
Used by: Analytics Setup Agent, Google Ads Agent, Media Buyer (Website & Digital, Marketing)
Used by
Skill · Marketing
Finds searches that spent money without a call or quote, and lists the negative keywords to add.
Used by: Google Ads Agent (Marketing)
Used by
Skill · Marketing
Screens ad wording for banned or unproven claims before it goes anywhere.
Used by: Google Ads Agent, Ad Creative Agent, Meta Ads Agent (Marketing)
Used by
Skill · Marketing
Shows whether this month's ad spend is on track, ahead or behind, so there are no month-end surprises.
Used by: Google Ads Agent, Media Buyer (Marketing)
Used by
Skill · Marketing
Checks whether ChatGPT, Perplexity, Claude and Gemini name your business, and which sites shape their answers.
Used by: AEO Agent (Marketing)
Used by
Skill · Website & Digital
Tests how fast your key pages load and ranks what to fix first.
Used by: Page Speed Monitor, CRO Agent (Website & Digital, Marketing)
Used by
Skill · Sales
Researches a prospect before you meet: how good a fit they are, why they might buy now and who decides.
Used by: Sales Agent (Sales)
Used by
Skill · Operations
Answers how something is done in your business, with the procedure the answer came from.
Used by: SOP Agent (Operations)
Used by
Skill · Leadership & Strategy
Preps you for each meeting with the context and an agenda, then captures what was decided and who follows up.
Used by: Chief of Staff, Phone & Text Assistant (Leadership & Strategy, Operations)
Used by
Skill · Product & Engineering
Breaks a request into tasks, routes each one to the right owner and keeps you in the loop.
Used by: Project Manager (Product & Engineering)
Used by
Skill · Finance
Ties each bank and card account to your ledger to exactly zero, or lists the exceptions to resolve.
Used by: Bookkeeper, CFO Agent (Finance)
Used by
Skill · Legal & Compliance
Red-lines a contract you have been sent, scores the risk and ranks what to push back on, for your lawyer to review.
Used by: Legal Agent (Legal & Compliance)
Used by
Skill · Finance
A rolling forecast from your actuals, as low, base and high ranges, with what-if scenarios and where cash gets tight.
Used by: CFO Agent (Finance)
Used by
Skill · Marketing
Scores a landing page on seven areas, finds what stops visitors converting and ranks each fix by impact, confidence and effort.
Used by: CRO Agent (Marketing)
Used by
Skill · Marketing
Checks your published pages for search problems in seven areas, from titles to structured data, and sorts the fixes by priority.
Used by: SEO Agent (Marketing)
Used by
Skill · Marketing
Audits a page or a set of colours against WCAG 2.2 Level AA and reports each finding with its fix.
Used by: Designer, Landing Page Builder, Portal Compliance Agent (Marketing, Website & Digital, Product & Engineering)
Used by
Skill · Operations
Turns a process you describe into a step-by-step procedure with checks and exceptions, filed in your library as a draft.
Used by: SOP Agent (Operations)
Used by
Skill · Learning & Development
Writes quiz questions from your own training material, explains every answer and asks how sure each person is.
Used by: Professor (AI Coach), GS Coach (Learning & Development)
Used by
Skill · Leadership & Strategy
Refreshes your company scorecard before the weekly meeting, with 13 weeks of trend and off-track numbers flagged.
Used by: Operating Rhythm Coach (Leadership & Strategy)
Used by
Skill · Research & Analytics
A deep research report on a question you ask, with a source behind every finding and the cost confirmed before it runs.
Used by: Market Intelligence Analyst, Industry Analyst, Leadership Strategist, Sales Agent (Research & Analytics, Leadership & Strategy, Sales)
Used by
Skill · Sales
Turns a call transcript into a summary with action items, sentiment and a draft follow-up email.
Used by: Sales Call Coach, Market Intelligence Analyst (Sales, Research & Analytics)
Used by
What a skill hands back
Every skill ends in something you can check: a report, a list or a score. These come from the sample reports on our agent pages, for fictional businesses.
How a skill runs
In plain words, in chat or by email: "Is our tracking still working?"

The agent that owns the skill runs it on your own accounts, view-only.
A short report with what it found and the fixes in order.
Nothing changes until you say so. Your team, or the agent with your OK, makes the fix.
How the pieces fit
An agent is the specialist. Its skills are the tasks it can do. A recipe combines several agents and skills to deliver one outcome.
Software your agents work inside, like your task list or CRM.
Example: Ai1 TasksSpecialists that each do one job well and ask before they act.
Example: Google Ads AgentOne task an agent knows how to do, start to finish.
Example: Conversion tracking auditSeveral agents and skills working together for one outcome.
Example: Weekly ads reviewA recipe on a schedule: your AI team does it every week, and you approve.
Example: Morning briefWe will run a skill like the conversion tracking audit on your own setup, with you watching.